Dating Website Pushing Us to Get Married?

On February 14, 2014 (Valentine’s Day), a group of male and female activists went to the headquarters of a famous dating website in Beijing with drums, ukuleles, slogans, and a letter. The website had released a new advertisement showing a young women getting married under the pressure of her grandmother during the Spring Festival, a traditional festival when families gather. The advertisement caused nationwide controversy. In response, activists sang a song and sent a letter to the website demanding an end to the advertisement and respect for women’s choices whether to get married, criticizing the prevalent stigma of “leftover women” (剩女). On the same day, the website offered an apology via email and promised to suspend the advertisement.


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