Olga Khizhinkova is a Belarusian beauty queen who was arrested at one of the women's marches in November 2020 and spent 42 days in prison. Belarusian retail spaces reacted to Khizhinkova’s arrest by covering her face on all packages of Conte tights, where she was featured as a model. Embroidering the phrase "I am/We are Khizhinkova" in white threads on black tights and posting it on Instagram was Bundeleva's way of showing support.
