U-M Library’s Library Search launched in 2018 as a unified search engine application containing five previously distinct interfaces: Catalog, Articles, Databases, Online Journals, and Library Websites. Library Search was a big change for users, and an increase in user support requests suggested that further exploration was needed to pinpoint user pain points. The authors began an exploratory study that helped understand users’ experiences and identified areas for continued work.
The first post ("Personas: A Classic User Experience Design Technique") in this 2-part series described what personas are and, generally, how to create them. I closed with some cautions about ways personas might come out less than helpful – creating flat, overloaded, or fake (unresearched) personas. The second post presents our persona development for a specific website project.
Personas are employed in user experience design work to help design teams create or improve systems, spaces, and services with targeted populations in mind. Libraries use personas as archetypes to maximize effective library user experiences. This is the first of two posts about the creation and use of personas in the U-M Library.
